“Designing clothes for the modern woman, one who is fashionable and unafraid of how she feels about herself, has always been my source for inspiration. I truly believe that confidence is the key, and I continually strive to create clothing that allows women to look and feel their absolute best. I am thrilled to be working with Lane Bryant on this collaboration and look forward to dressing this bold and fashionable customer,” Gurung said in a statement.
The collection will hit stores in March 2017. Gurung is the fifth designer collaborator; he joins fellow Lane Bryant partners Christian Siriano, Lela Rose, Sophie Theallet and Isabel Toledo.
The teams are also planning to launch a series of webisodes about the design process that will launch on Lane Bryant’s social media channels.
“Prabal is a master at mixing materials, fabrics and textures – he pulls it off in such a way that each piece becomes its own artistic statement,” Linda Heasley, Lane Bryant CEO, was quoted. “His ingenuity at mixing sporty ease with unabashed glamour has made his label a huge success. We are delighted to welcome him to Lane Bryant and offer his innovative fashions, spirit and unique styles to the Lane Bryant customer.”