Jewelers make a variety of claims about their jewelry to market and sell it. I've personally met designers who say their pieces do everything from warding off evil spirits to increasing one's chances of falling in love.


I understand that the concept of "lucky charms" in one variation or another has existed for years, but I have to say that I'm not a believer. Lucky for designers, many celebrities are.


We saw the Kabbalah bracelet craze take off last year when Britney Spears, Madonna and Demi Moore all appeared in the glossies wearing them and touting their spiritual powers. Perhaps we'll see the same thing happen with Mintee Jewelry, which reality star Nicole Ritchie has taken to wearing, according to celebrity gossip Web site TMZ.com. The necklaces, made of Indian beads, "not only strengthen the aura of an individual, but they improve the circulation, are good for the complexion and smell great, too," according to the Mintee Web site.