With more and more designers to opt out of the traditional calendar of seasons and fashion weeks in the industry, it’s clear that a shift is among those that turn the wheels — and the latest brand to take a different approach to its fashion week presentation is 3.1 Phillip Lim, which will instead host a casual “house party,” according to WWD. The event will happen at the label’s brick-and-mortar store at 48 Great Jones Street from 1 PM to 8 PM on Feb. 10.

According to the report, this change came from the label’s namesake, Phillip Lim as a way to allow creativity and fashion “to breathe.” Lim also does not consider this an alternative show and will see it as “a stress-free gathering for retailers, press, and clients that will be fun, low-key and open to the public.”

This is the designer’s only break away from the fashion week calendar in the 13 years he’s presented on the runway.

Image: 3.1 Phillip Lim Facebook